Being released on October 22, this new book by Michael Ian Borer is more than a history of craft beer in Las Vegas.

Borer, an associate professor of sociology at the University of Nevada, Las Vegas, explores the phenomenon of how the city that has a reputation for catering to tourists first and residents second is contrasted by the craft beer movement taking root in Las Vegas as an asylum from the neon glow and spectacle of the Strip. In the six chapters he notes how the local brewing community has become a catalyst for forging a local and urban identity. Borer is well-known as an aficionado of the local beer scene and has spent years attending and observing beer festivals, breweries and bars to create a portrait of the craft beer industry at the intersection of urban studies, sociology of culture and food studies. This is a must-read for anyone involved in the local Vegas beer scene as well as anyone interested in how Las Vegas is moving toward becoming a vibrant beer community despite the distractions of the tourist attractions that draw several million visitors each year.

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